After years working with Wellness and Hospitality brands in Switzerland, we noticed a recurring challenge.

These businesses require intense, ongoing marketing execution to succeed — yet building an in-house team in Switzerland is costly.

Relying on agencies or freelancers can feel risky, especially when industry expertise and day-to-day control are missing.

MONTHLY was created to act as your external marketing team — designed around your business and working as if we were in-house.

What these brands truly need is a cost-efficient, end-to-end solution with consistent presence and real partnership.

Our solution

Rather than billing per task, our fixed monthly fee covers full marketing responsibility across the following areas:

    • Marketing audit and analysis (overall and ongoing)

    • Definition of core marketing strategy and priorities

    • Positioning, target audience and key messaging

    • Brand foundations: tone of voice, storytelling, visual direction, brand consistency

    • Monthly strategic roadmap with actionable priorities, adjusted to seasonality and business context

    • Strategic content planning aligned with business objectives

    • Management of selected, most relevant social platforms

    • Content production and publishing with optimized frequency

    • Visual and editorial consistency across channels

    • Audience engagement and performance tracking

    • Monthly campaign and promotional ideation

    • Campaign execution and coordination across content, channels and partners

    • Influencer marketing strategy and coordination (fees paid to influencers not included)

    • Paid advertising planning and management (media spend not included)

    • Guidance for in-house implementation when applicable

    • Monthly on-site photoshoot with a professional photographer

    • Creative direction and visual planning

    • Image selection, editing and post-production

    • Visual assets delivered for social media, website, advertising and print use

    • Design and production of marketing materials (brochures, catalogues, flyers, menus, price lists, vouchers, gift cards)

    • Website content creation and updates

    • Visual and messaging consistency across all materials

    • Print coordination support when required (printing costs not included)

    • Continuous marketing support for day-to-day needs

    • Handling of urgent and time-sensitive requests

    • Support for unexpected situations and adjustments

    • Response within 24 hours, prioritised based on urgency

Work with us